Today's route
Cocktail Bar
hand squeezed

Thornton & Sons

27 Cornelia St, New York, NY11:45 AM · ~45 min
Not checked in
00:00

Account summary

Owner-operated speakeasy, 38 seats, no website by design. Eli has a strong personal brand and is openly skeptical of 'bottled anything.' Any pitch has to lead with HPP science and single-origin sourcing — price is secondary. He's the sole decision-maker but defers to his bar lead Nora on operational stuff.

In business
4 yrs
Capacity
38 seats
Current supply
100% in-house hand-squeeze, citrus from Union Square Greenmarket
Timeline
Long sales cycle — target 60–90 days. Build trust first.
Fresh juice used / week
22 gal
Gallons of fresh-squeezed juice the venue goes through each week (across all cocktails & menu items).
Avg guest check
$89
Average spend per guest / ticket — used to gauge price tolerance and program tier.
Est. MRR potential
$3,300
Projected monthly recurring revenue if this account converts to our cold-pressed program at their current volume.

Buying signals

  • Asked for HPP white paper at last visit
  • Featured in Punch magazine on 'fresh-only' programs (Feb 2025)
  • Closes Mondays — no prep that day, may impact trial logistics

Visit history

  1. Mar 28, 2025
    S. Patel
    Walk-in. Eli not in; left HPP one-pager with Nora (bar lead). She was warm — said Eli has been complaining about citrus prices.
  2. Feb 14, 2025
    S. Patel
    First meeting. Eli asked detailed questions about pasteurization vs HPP. Requested technical sheet.