Field intelligence dashboard
10 cities · 5 reps · last 8 weeks of in-person account work.
Visits, demos & closes (8 wks)
Top objections
Pipeline by city
Rep leaderboard
Field-gathered intelligence
Aggregate signals reps can only collect on-site — used to direct marketing dollars and sales focus.
64% still hand-squeeze
Of cocktail bars surveyed, citrus is squeezed in-house every shift — average 11 hrs/wk of bartender labor.
Brunch is the highest-MRR segment
Brunch spots average $7.4k MRR potential vs $3.1k for cocktail bars, driven by mimosa volume.
Shelf life is the #1 buying trigger
62% of decision-makers cite product going bad in the walk-in as their top operational frustration.
Miami & LA outperform NYC on close rate
Despite NYC having higher visit volume, warm-weather cities close 38% faster on first-touch.
Owners > GMs on first call
Founder-owned venues qualify in 1.4 visits avg; corporate-owned venues require 3.2 visits and a chef sign-off.
Trial conversion: 71%
2-week on-house trials convert to paid contracts at 71% — strongest single lever in the playbook.