Today's route
Brunch Spot
High priority
machine

Heron Brunch House

144 Bedford Ave, Brooklyn, NY4:00 PM · ~35 min
Not checked in
00:00

Account summary

Weekend-driven brunch concept doing 600+ covers Sat/Sun. Bottomless mimosa program burns through 95 gallons of OJ per week — currently squeezed on a Zumex commercial juicer that runs 4 hours every morning. The juicer requires daily breakdown/sanitation (1 hr labor) and OJ goes off within 24 hrs. Jordan is opening a second location in Greenpoint Q3 2025 — strong wedge to lock in a multi-unit deal.

In business
5 yrs
Capacity
84 seats
Current supply
In-house Zumex commercial juicer (whole oranges from Restaurant Depot)
Timeline
Hot — wants pricing this week, trial within 14 days.
Fresh juice used / week
95 gal
Gallons of fresh-squeezed juice the venue goes through each week (across all cocktails & menu items).
Avg guest check
$48
Average spend per guest / ticket — used to gauge price tolerance and program tier.
Est. MRR potential
$9,100
Projected monthly recurring revenue if this account converts to our cold-pressed program at their current volume.

Buying signals

  • Second location opening Q3 — multi-unit potential
  • Zumex breakdown caused 90-min service delay last Sunday
  • Following us on IG, commented on cold-pressed OJ post

Visit history

  1. Apr 05, 2025
    K. Brooks
    On-site Sunday brunch observation. Watched 2 staff run juicer for 4 hrs straight. Jordan saw the math immediately.
  2. Mar 18, 2025
    K. Brooks
    Intro meeting. Discussed Greenpoint expansion. Jordan asked for case-pack OJ pricing.