Today's route
Nightclub
frozen

Lumen Lounge

501 W 28th St, New York, NY1:15 PM · ~30 min
Not checked in
00:00

Account summary

1,200-cap nightclub, Thursday–Saturday only. Speed and cost are the only metrics that matter — quality is a distant third. Currently using Finest Call frozen concentrates. The angle here isn't quality, it's pour speed and reduced bar-back labor. Alex reports to a corporate beverage program (Hospitality Group XII), so any deal needs corporate sign-off.

In business
3 yrs
Capacity
1,200 seats
Current supply
Finest Call frozen mixers (corporate contract)
Timeline
Re-approach in Aug ahead of corporate renewal window.
Fresh juice used / week
45 gal
Gallons of fresh-squeezed juice the venue goes through each week (across all cocktails & menu items).
Avg guest check
$58
Average spend per guest / ticket — used to gauge price tolerance and program tier.
Est. MRR potential
$3,400
Projected monthly recurring revenue if this account converts to our cold-pressed program at their current volume.

Buying signals

  • Corporate contract up for renewal in Sept 2025
  • Bar manager turnover — Alex is the 3rd in 18 months
  • Low-fit on price, but logo win matters for portfolio

Visit history

  1. Mar 22, 2025
    T. Rivera
    Brief stop. Alex took a card, said 'send pricing, but corporate decides.'