Today's route
Hotel Bar
High priority
bottled

Atlas Rooftop

230 5th Ave, New York, NY2:30 PM · ~60 min
Not checked in
00:00

Account summary

Flagship rooftop of a boutique hotel group (4 properties NYC, 2 Miami). Priya owns F&B for the NYC portfolio and has explicit budget authority up to $25K/mo per property. Currently using Stirrings bottled mixers — she knows the quality is a liability against rooftop pricing ($22 cocktails) and is actively shopping. This is the highest-leverage account on today's route: a win here unlocks 3 sister properties.

In business
7 yrs
Capacity
240 seats
Current supply
Stirrings bottled mixers (group-wide)
Timeline
Targeting LOI by May 1 to launch with summer menu.
Fresh juice used / week
62 gal
Gallons of fresh-squeezed juice the venue goes through each week (across all cocktails & menu items).
Avg guest check
$96
Average spend per guest / ticket — used to gauge price tolerance and program tier.
Est. MRR potential
$7,800
Projected monthly recurring revenue if this account converts to our cold-pressed program at their current volume.

Buying signals

  • Group-wide deal potential — 6 properties total
  • Priya emailed asking for case study (Feb 2025)
  • Summer rooftop season starts May 15 — urgency window

Visit history

  1. Mar 30, 2025
    A. Lee
    Tasting at the bar with Priya + corporate beverage director. Strong reaction to grapefruit and yuzu. Asked for multi-property pricing.
  2. Mar 11, 2025
    A. Lee
    Discovery. Confirmed 62 gal/wk citrus + 40 gal/wk specialty. Annual spend ~$340K across 4 NYC properties.
  3. Feb 24, 2025
    A. Lee
    Intro via shared connection (former Eleven Madison sommelier).