Today's route
Cocktail Bar
High priority
hand squeezed

The Velvet Olive

412 Bowery, New York, NY10:30 AM · ~45 min
On-site timer
17:42

Account summary

Top 50 North America cocktail bar (2024). Marcus runs a 22-SKU menu across two rooms; citrus is the single biggest prep bottleneck. He's already shopped FreshTap and Citrus Standard but rejected both on quality grounds. We're his last serious option before he commits to hiring a dedicated prep cook.

In business
9 yrs
Capacity
62 seats
Current supply
In-house hand-squeeze + occasional Goose Valley backup
Timeline
Decision target: 30 days. Pricing + trial agreement needed by next visit.
Fresh juice used / week
28 gal
Gallons of fresh-squeezed juice the venue goes through each week (across all cocktails & menu items).
Avg guest check
$84
Average spend per guest / ticket — used to gauge price tolerance and program tier.
Est. MRR potential
$4,200
Projected monthly recurring revenue if this account converts to our cold-pressed program at their current volume.

Buying signals

  • Trialed FreshTap in Jan, dropped after 2 weeks (color/clarity)
  • Hiring for prep cook — listed on Culinary Agents
  • Marcus follows our IG, liked HPP-process reel

Visit history

  1. Apr 02, 2025
    S. Patel
    On-site demo with full bar team. Marcus asked for case-pack pricing and a 30-day trial structure.
  2. Mar 09, 2025
    S. Patel
    Dropped Meyer lemon + Persian lime samples. Bar lead reported 'matches our current spec'.
  3. Feb 18, 2025
    S. Patel
    Discovery call. Confirmed 28 gal/wk, 14 hrs/wk on prep, $32/hr loaded labor.
  4. Jan 22, 2025
    A. Lee
    Initial intro at Bar Convent Brooklyn.